Let’s face it: if your business is still relying on flyers pinned to coffee shop bulletin boards or shouting promotions and loud music through a big “Montarbo” in Mercato, it’s time for an upgrade. Ethiopia’s digital landscape is booming—42.5 million internet users as of 2024 (up from 17 million in 2020!)—and your customers are scrolling, swiping, and Googling their way to products like yours. But how do you stand out in a sea of Instagram ads and TikTok dances? Let’s break it down.